Punk & Perspektiven GmbH is a consultancy firm for organisational and team development as well as communications consulting based in Kiel. The company supports individuals, teams and organisations in change processes – ranging from radical upheaval to cautious development.

On this basis, an independent brand identity was developed that demonstrates attitude and deliberately sets itself apart from the visual standard of the industry.

The project included the development of a logo, the definition of a colour scheme and the selection of distinctive fonts. Based on this, applications such as letterheads and company signage were created.

In addition, a website was conceived and designed that presents the diverse range of services in a structured manner and provides clear orientation.

Typefaces: Familjen Grotesk by Familjen STHLM AB & Silvana Text by Blaze Type