The new team kit for the 2026 season was created in collaboration with Team Radfritzen from Hamburg and the Italian cycling apparel manufacturer Sportful. The design draws visual inspiration from the character of gravel cycling: rugged, dynamic and influenced by the landscape. The purple-pinkish pattern evokes abstracted terrain and landscape structures, giving the jerseys and racing suits a striking, distinctive identity.

The pattern is complemented by white sticker elements featuring recognisable abstract plant forms. Together with the large-scale sponsor logos, this creates a striking contrast between organic forms and clean typography. The minimalist colour palette and consistent graphic design ensure high brand recognition.

In addition, a custom-designed helmet for the team has been created in collaboration with Sweet Protection. The kit’s pattern has been applied across the entire surface of the helmet and deliberately broken up by the white sticker elements. Sponsor logos and coloured details blend seamlessly into the overall look.

Photography: Sebastian Schubbe at TheTraka
Production: Sportful | Sweet Protection
Client: Team Radfritzen | Fritz Kola